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Programmatic Display Advertising Beauté Test

  • category Lifestyle & Leisure, Beauty & Fashion

Overview of the Beauté Test website

Beauté Test is a community platform specializing in the evaluation and news of beauty and fashion products. The site relies on a large base of user reviews and tests to inform consumer choices (Lifestyle and Leisure). It attracts a highly qualified and engaged female audience, offering a relevant environment for advertisers in the cosmetics, personal care, fashion, or wellness sectors.

Programmatic display advertising offers - Beauté Test

Programmatic display on Beauté Test allows for the automated purchase of ad spaces on the platform. Advertisers have the possibility to choose the placement zones for their ads to effectively target their audience. The offering is divided into two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

Before launching a programmatic display campaign on Beauté Test, any advertiser can submit a quote request. This preliminary step allows for receiving a personalized estimate. The proposal will take into account the advertiser's choices regarding advertising formats and the desired placement zones on the site.