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Programmatic Display Advertising Peaches

  • category Lifestyle & Leisure

Overview of the Peaches website

Peaches is an online media outlet focused on trends, fashion, beauty, and celebrities, targeting a young, female audience. The site addresses an audience interested in Entertainment Lifestyle and Leisure and style. This context is relevant for advertisers of young fashion, cosmetics, streaming services, mobile applications, or trendy consumer products.

Programmatic display advertising offers - Peaches

Programmatic display on Peaches allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Peaches, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.