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Programmatic Display Advertising NextPlz

  • category Lifestyle & Leisure

Overview of the NextPlz website

NextPlz is an online media outlet focused on TV series, music, reality TV, and pop culture. The site targets a young, connected audience, interested in Entertainment Lifestyle and Leisure. This context is relevant for advertisers of streaming services, mobile telephony, young fashion, or mass-market consumer products.

Programmatic display advertising offers - NextPlz

Programmatic display on NextPlz allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on NextPlz, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.