Le Pays is a regional news title covering News and Economy in the Loire and Rhône departments. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional companies, and proximity services in the Auvergne-Rhône-Alpes region.
Programmatic display on Le Pays allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Le Pays, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.