Advertising Advertising

Display advertising

Programmatic Display Advertising Régal

  • category Food & Cooking

Overview of the Régal website

Régal is an online magazine specializing in gastronomy, chef recipes, local products, and table settings. The site targets an audience passionate about the Cooking theme, often CSP+. This context is relevant for advertisers of high-end food products, wines and spirits, quality kitchen utensils, or gastronomic services.

Programmatic display advertising offers - Régal

Programmatic display on Régal allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Régal, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.