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Programmatic Display Advertising Midi Libre

  • category Business & News

Overview of the Midi Libre website

Midi Libre is a regional news title covering News and Economy in the Languedoc-Roussillon region. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional tourism actors, or businesses and services in the Eastern Occitanie region.

Programmatic display advertising offers - Midi Libre

Programmatic display on Midi Libre allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Midi Libre, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.