Advertising Advertising

Display advertising

Programmatic Display Advertising Cuisine Actuelle

  • category Food & Cooking

Overview of the Cuisine Actuelle website

Cuisine Actuelle is an online magazine specializing in the Cooking theme, offering recipes, culinary tips, and nutritional advice. The site addresses a broad audience passionate about daily cooking. This context is relevant for advertisers of food products, kitchen utensils, household appliances, or meal delivery services.

Programmatic display advertising offers - Cuisine Actuelle

Programmatic display on Cuisine Actuelle allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Cuisine Actuelle, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.