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Display advertising

Programmatic Display Advertising Moto Planète

  • category Sports & Automotive

Overview of the Moto Planète website

Moto Planète is a specialized website for motorcycle news, reviews, comparisons, and motorcycle competitions. The site targets an audience passionate about Sports and Automotive, specifically two-wheelers. This context is relevant for advertisers of motorcycle manufacturers, biker equipment, specialized insurance, accessories, or motorsport events.

Programmatic display advertising offers - Moto Planète

Programmatic display on Moto Planète allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Moto Planète, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.