Advertising Advertising

Display advertising

Programmatic Display Advertising Les Inrockuptibles

  • category Lifestyle & Leisure

Overview of Les Inrockuptibles website

Les Inrockuptibles is a cultural and information media outlet covering music, cinema, art, and alternative Lifestyle and Leisure trends. The site targets a cultivated and demanding audience. This context is relevant for advertisers of cultural events, music festivals, streaming services, independent publishing, or niche fashion and cultural product brands.

Programmatic display advertising offers - Les Inrockuptibles

Programmatic display on Les Inrockuptibles allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Les Inrockuptibles, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.