BFMTV Lyon is the local and digital edition of the news channel, covering News and Economy in the Lyon metropolitan area. The site addresses a regional and responsive audience, specifically targeting the CSP+ segment (professionals, executives, and decision-makers) interested in local information. This geographic and socio-professional targeting offers a relevant display context for advertisers aiming for strong penetration of the Lyon market, particularly for B2B services, finance, real estate, and regional businesses.
Programmatic display on BFMTV Lyon allows for the automated purchase of ad spaces, with the possibility to precisely target placement zones in the region. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on BFMTV Lyon, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.