Mouv is the platform of the Radio France station dedicated to urban cultures, hip-hop, music, and young Lifestyle. The site addresses a young, trendy audience. This context is relevant for advertisers of urban fashion, music streaming services, cultural events, mobile telephony, or consumer products targeting young adults.
Programmatic display on Mouv allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on Mouv, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.