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Programmatic Display Advertising PSTHC

  • category Lifestyle & Leisure

Overview of the PSTHC website

PSTHC is a community and information platform dedicated to PlayStation consoles, trophies, and video games. The site targets a highly specific audience, passionate about Gaming Lifestyle and Leisure. This context is relevant for advertisers of video games, consoles, gaming accessories, streaming services, or geek merchandise.

Programmatic display advertising offers - PSTHC

Programmatic display on PSTHC allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on PSTHC, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.