L’Internaute is a general-interest online media outlet covering News and Economy, leisure, cooking, technology, and practical questions. The site attracts a very broad and diverse audience, seeking daily information. This context is relevant for advertisers of mass-market consumer products, insurance services, banking services, or consumer technology products.
Programmatic display on L’Internaute allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on L’Internaute, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.