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Programmatic Display Advertising Le Petit Bleu

  • category Business & News

Overview of Le Petit Bleu website

Le Petit Bleu is a regional news title covering News and Economy in the Lot-et-Garonne department. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional companies, and proximity services in the Lot-et-Garonne region.

Programmatic display advertising offers - Le Petit Bleu

Programmatic display on Le Petit Bleu allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads, often prioritizing geolocation. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Le Petit Bleu, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.