Ici is the network of local Radio France stations, covering regional News and Economy. The site attracts a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional companies, and local services.
Programmatic display on Ici (France Bleu) allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:
For any programmatic display campaign on Ici (France Bleu), advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.