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Programmatic Display Advertising Xboxygen

  • category Lifestyle & Leisure

Overview of the Xboxygen website

Xboxygen is an online media outlet specialized in Xbox console news, video games, and gaming. The site targets a highly specific audience, passionate about Gaming Lifestyle and Leisure. This context is relevant for advertisers of video games, consoles, gaming accessories, streaming services, or geek merchandise.

Programmatic display advertising offers - Xboxygen

Programmatic display on Xboxygen allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Xboxygen, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.