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Programmatic Display Advertising Programme TV (Nouvel Obs)

  • category Lifestyle & Leisure

Overview of the Programme TV (Nouvel Obs) website

Programme TV (Nouvel Obs) is a section of the L'Obs media dedicated to TV programs and news. The site addresses a cultivated audience, interested in Audiovisual Lifestyle and Leisure. This context is relevant for advertisers of cultural products, streaming services, thematic TV channels, or quality consumer product brands.

Programmatic display advertising offers - Programme TV (Nouvel Obs)

Programmatic display on Programme TV (Nouvel Obs) allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Programme TV (Nouvel Obs), it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.