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Programmatic Display Advertising Laurent Mariotte

  • category Food & Cooking

Overview of the Laurent Mariotte website

Laurent Mariotte is the platform of the famous culinary host, offering seasonal recipes, tips, and tricks for simple and gourmet cooking. The site targets a broad audience passionate about the Cooking theme. This context is ideal for advertisers of food products, kitchen utensils, household appliances, or cooking class services.

Programmatic display advertising offers - Laurent Mariotte

Programmatic display on Laurent Mariotte allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Laurent Mariotte, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.