Why choose a free-standing advertising panel ?

1. Optimal urban visibilityPlaced in high-traffic locations, the street totem allows for prolonged visual contact. It addresses an active audience : pedestrians, transit users, and motorists at a standstill.2. Facilitated memorizationThanks to its strategic location and backlighting, the street totem captures attention even in the evening. Repeated exposure in busy locations encourages message memorization.3. A local and accessible solutionThis format is particularly suitable for proximity campaigns. SMEs, local shops, or franchise networks can easily access it, even with a restricted budget.4. Adaptability to all campaignsPromotional offers, corporate communication, product launches, recruitment : the free-standing advertising panel adapts to all strategies.

Formats and options available for free-standing panels

Classic 2 m² format (120 cm x 176 cm) : simple or double-sided posterBacklit version for better night visibilityDigital option (DOOH) to animate your message or display multiple visuals in sequence

How much does a campaign cost ?

Prices vary depending on the city, the display duration, and the type of panel (classic, illuminated, or digital) :The average price of a street totem is starting from €1,000 HT (excluding VAT) for a 7-day campaignFree-standing advertising panels are available for temporary campaigns of 7 or 14 days, as well as for long-term campaigns (long retention) lasting several months to 1 year.

Proximity retailersNew point-of-sale launchesEvent-based or seasonal campaignsTerritorial communication actionsBook with AdintimeOn our platform, you can:Search for 2 m² panels in your cityFilter by format, duration, and budgetView locations on the interactive mapRequest a personalized quote and be put in direct contact with the advertising agency

What is a street totem ?It is a vertical urban display panel (generally 120 cm x 176 cm or 2 m²), often backlit, implanted on a stand in urban or pedestrian zones. It is ideal for eye-level viewing.Where can street totems be found ?They are generally implemented in city centres, commercial areas, car parks, near transport hubs, or at the entrances to shopping arcades.What is the difference with a bus shelter ?Unlike a bus shelter, which is integrated into a structure, the street totem is an independent, free-standing panel. It is more flexible in terms of placement and sometimes available double-sided.What is the benefit for brands ?The street totem guarantees high visual exposure, particularly in pedestrian areas or in the immediate vicinity of points of sale. It is perfect for branding or proximity communication.

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Advert 151 to 200

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Display duration

Long term Permanent display over several months
Temporary Short-term punctual campaign

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2m² billboard

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OOH Billboard

Programmatic Display Advertising

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