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Billboards and advertising panels in Lyon
Lyon, the second-largest urban area in France, offers numerous opportunities for an advertising campaign. Whether your goal is to target professionals in Part-Dieu, students on the Presqu’île, or families in the peripheral districts, Lyon allows you to build a cohesive and high-performing media plan..
1. An active, connected, and moving city With its dynamic commercial areas, economic hubs (Part-Dieu, Gerland), and urban density, Lyon is a city where advertising panels are seen, revisited, and remembered.
2. A national or regional presence Lyon is strategic for all brands wishing to gain influence in the Auvergne-Rhône-Alpes region. A presence in Lyon means addressing an influential metropolis connected to Geneva, Paris, and Marseille.
3. A diversity of formats You can activate :
- TCL metro advertising
- Bus shelters and street furniture
- 4x3 peripheral billboards
- DOOH in train stations or shopping malls
- Event-based advertising or XXL building wraps in the city centre
- City centre : Bellecour, Cordeliers, Hôtel de Ville
- Business districts : Part-Dieu, Confluence
- Commercial zones : Presqu’île, Part-Dieu shopping mall
- Periphery : Laurent Bonnevay ring road, Villeurbanne, Bron
- TCL transport : buses, tramways, metro stations
Rates vary according to the duration, the season, the format, and the exact location. thus, the price of advertising in Lyon can range from a few thousand euros to several tens of thousands of euros.Book your campaign in Lyon with adintime
- Explore our interactive map of available media supports
- Choose the formats adapted to your target
- Request a quick and precise quote
- Collaborate directly with partner advertising agencies
Is it possible to target only certain districts in the city of Lyon ?
Yes. With Adintime, you can filter locations by arrondissement, postal code, or commercial zone, and thereby concentrate your campaign in the districts most relevant to your audience.
What is the lead time for launching an advertising panel campaign in Lyon ?
It is recommended to allow between 2 and 4 weeks between quote validation and launch, particularly for the production of visuals and the booking of locations. For some DOOH operations, the lead times can be shorter.
Can digital and paper be combined in a campaign in Lyon ?
Yes. A strategy mixing DOOH (in stations or shopping malls) and classic panels (bus shelters, 4x3) allows for maximum coverage and memorization.
Is this accessible for a Lyon-based SME ?
Yes, certain formats like bus shelters or street furniture networks allow you to start with affordable budgets and effective local targeting.
