Capital is a digital reference for economic, financial, and wealth information, covering News and the Economy in the broad sense. The site primarily addresses a CSP+ audience (executives, directors, investors) seeking in-depth analysis and advice for their personal or professional finances. This high-quality editorial context makes it a privileged support for advertisers in the banking, insurance, prestige real estate, wealth management, and B2B services sectors.
Programmatic display on Capital allows for the automated purchase of ad spaces, with the possibility to specifically target the CSP+ segments and economic news readers. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Capital, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.