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Programmatic Display Advertising Télévision (Télérama)

  • category Lifestyle & Leisure

Overview of the Télévision (Télérama) section

Télévision (Télérama) is a section of the magazine dedicated to TV programs, reviews, and small screen news. The site targets an audience interested in Audiovisual Lifestyle and Leisure. This context is relevant for advertisers of streaming services, thematic TV channels, consumer electronics, or cultural products related to series and films.

Programmatic display advertising offers - Télévision (Télérama)

Programmatic display on Télévision (Télérama) allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Télévision (Télérama), advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.