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Programmatic Display Advertising TrashTalk

  • category Sports & Automotive

Overview of the TrashTalk website

TrashTalk is an online media outlet specialized in North American basketball (NBA) news and basketball culture. The site targets a young audience passionate about Sports and Automotive. This targeted audience is relevant for advertisers of sports brands, sports equipment, sports streaming services, merchandise, or automotive brands related to the sports world.

Programmatic display advertising offers - TrashTalk

Programmatic display on TrashTalk allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on TrashTalk, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.