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Display advertising

Programmatic Display Advertising L’Obs

  • category Business & News

Overview of L’Obs website

L’Obs is an online news magazine covering News and Economy, politics, culture, and major social debates. The site attracts a demanding audience, often CSP+, interested in analysis and in-depth information. This context is relevant for advertisers of B2B services, financial services, publishing, cultural travel, or high-end products.

Programmatic display advertising offers - L’Obs

Programmatic display on L’Obs allows for the automated purchase of ad spaces. Advertisers have the possibility to choose the placement zones for their ads. The offering is structured around two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

Before implementing a programmatic display campaign on L’Obs, advertisers can request a quote. This process allows for obtaining a personalized proposal that will take into account the advertising formats and placement zones chosen on the site. Requesting a quote is a step available before any campaign launch.