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Programmatic Display Advertising Ozap

  • category Business & News, Lifestyle & Leisure

Overview of the Ozap website

Ozap is an online media outlet specialized in media, television, and entertainment News. The site covers behind-the-scenes television, programs, as well as Lifestyle and Leisure related to media culture. The site addresses a broad audience passionate about entertainment and cultural trends. This context is relevant for advertisers of mass-market consumer products, streaming platforms, telecommunication services, and entertainment products.

Programmatic display advertising offers - Ozap

Programmatic display on Ozap allows for the automated purchase of ad spaces, with the possibility to target readers interested in media news and leisure. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Ozap, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.