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Programmatic Display Advertising France 24

  • category Business & News, Lifestyle & Leisure

Overview of France 24 website

France 24 is an international news channel whose digital platform covers world News and Economy. The site attracts an international, informed audience interested in geopolitical and economic issues. This context is relevant for advertisers of international B2B services, financial institutions, airlines, or high-level information services.

Programmatic display advertising offers - France 24

Programmatic display on France 24 allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on France 24, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.