Boursorama is a major online financial and banking information platform, covering News and Economy of the stock markets and financial products. The site addresses a CSP+ audience of clients, investors, and professionals, seeking reliable data and wealth management services. This combination of themes and target audience makes it a highly relevant advertising support for advertisers in the finance, insurance, investment, and high-end B2B services sectors.
Programmatic display on Boursorama allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segments and economic news readers. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Boursorama, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.