RTL2 is the digital platform of the pop-rock radio station, covering music news, concerts, and Lifestyle. The site targets a broad and active audience, interested in Musical Lifestyle and Leisure. This context is relevant for advertisers of consumer products, music streaming services, cultural events, fashion, or automotive brands.
Programmatic display on RTL2 allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on RTL2, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.