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Programmatic Display Advertising L’Express

  • category Business & News

Overview of L’Express website

L’Express is an online news magazine covering News and Economy, politics, culture, and international affairs. The site attracts a vast and engaged audience, often CSP+. This context is relevant for advertisers of B2B services, financial services, insurance, travel agencies, or prestige cultural products.

Programmatic display advertising offers - L’Express

Programmatic display on L’Express allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on L’Express, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.