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Programmatic Display Advertising Courrier Picard

  • category Affluent Audience, Business & News

Overview of the Courrier Picard website

Courrier Picard is the digital platform of the regional daily covering News and Economy in Picardy and the Somme. The site addresses a broad regional audience, including a CSP+ segment interested in local information, local political issues, and the regional economy. This support offers relevant geographic targeting for advertisers aiming to strengthen their presence in the Hauts-de-France region, particularly for B2B services, real estate, or local distribution.

Programmatic display advertising offers - Courrier Picard

Programmatic display on Courrier Picard allows for the automated purchase of ad spaces, with the possibility to precisely target regional placement zones. The offering is structured around two pricing options to optimize visibility:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format adapting to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Courrier Picard, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.