Le Monde is the digital platform of the benchmark daily newspaper in France, covering News, Politics, Culture, and Economy with an emphasis on analysis and international affairs. The site addresses a CSP+ audience of readers, decision-makers, and professionals seeking rigorous information. This prestige and engagement editorial context makes it a very high-quality advertising support for advertisers of B2B services, insurance, finance, luxury, and cultural travel.
Programmatic display on Le Monde allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segment and readers of general and economic news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Le Monde, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.