FIP is the platform of the Radio France radio station specializing in eclectic music, jazz, rock, and musical discoveries. The site targets a cultivated audience interested in Cultural Lifestyle and Leisure. This context is relevant for advertisers of cultural products, musical events, audio streaming services, or brands valuing originality.
Programmatic display on FIP allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:
To plan a programmatic display campaign on FIP, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.