RMC is the digital platform of the news and debate radio station, covering News, Politics, Sports, and Economy. The site attracts a broad and engaged audience, including a CSP+ segment interested in current affairs analysis and social debates. This highly reactive editorial context makes it a relevant support for advertisers of B2B services, insurance, vehicles, and products related to daily consumption.
Programmatic display on RMC allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segment and economic news listeners. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on RMC, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.