Le Figaro is one of the most important general information platforms in France, covering News, Politics, Culture, and Economy. The site addresses a broad and educated CSP+ audience, seeking quality information and in-depth analysis. This prestige editorial context makes it a premier advertising support for advertisers of luxury, financial services, high-end real estate, premium vehicles, and travel.
Programmatic display on Le Figaro allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segment and readers of general and economic news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Le Figaro, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.