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Programmatic Display Advertising La Dépêche du Midi

  • category Business & News

Overview of La Dépêche du Midi website

La Dépêche du Midi is a regional news title covering News and Economy in the Occitanie region. The site addresses a local audience, highly interested in local information. This geographic targeting is relevant for local advertisers, regional authorities, regional tourism actors, or businesses in the Toulouse region and beyond.

Programmatic display advertising offers - La Dépêche du Midi

Programmatic display on La Dépêche du Midi allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones, often geolocated, to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on La Dépêche du Midi, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.