Europe 1 is the digital platform of the general-interest radio station, offering content on News, Economy, Culture, and Lifestyle & Leisure. The site addresses a CSP+ audience and is known for its programs and columns covering social issues and entertainment. This combination of subjects and target audience makes it a relevant support for advertisers of quality services, cultural products, travel, and home furnishing solutions.
Programmatic display on Europe 1 allows for the automated purchase of ad spaces. Advertisers have the possibility to target their CSP+ audience interested in leisure and entertainment by choosing suitable placement zones. The offering is divided into two pricing models:
For setting up a programmatic display campaign on Europe 1, advertisers can request a quote. This preliminary step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before any operation launch.