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Programmatic Display Advertising Dailymotion

  • category Lifestyle & Leisure

Overview of the Dailymotion website

Dailymotion is a video sharing platform, offering a wide variety of content ranging from entertainment to information. The site generates massive traffic from an audience interested in Audiovisual Lifestyle and Leisure. This audience is relevant for advertisers seeking broad visibility for brand or awareness campaigns.

Programmatic display advertising offers - Dailymotion

Programmatic display on Dailymotion allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Dailymotion, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.