Libération is the digital platform of the general-interest and opinion daily newspaper, covering News, Economy, Politics, and Culture. The site addresses a cultivated, urban, and engaged CSP+ audience. This editorial context of strong identity makes it a relevant support for advertisers of cultural products, socially engaged services, eco-friendly transportation, and quality services targeting major metropolitan areas.
Programmatic display on Libération allows for the automated purchase of ad spaces, with the possibility to target the CSP+ segment and readers of political and economic news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Libération, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.