Les Échos is the digital platform of the benchmark daily newspaper for economic and financial News in France. The site addresses a CSP+ audience of executives, directors, and decision-makers, seeking in-depth information on the Economy, finance, markets, and companies. This context of very high quality and prestige makes it an essential advertising support for B2B advertisers, private banking, wealth management, executive vehicles, and high-end services.
Programmatic display on Les Échos allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segment and economy professionals. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Les Échos, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.