Le Point is the digital platform of the general-interest weekly magazine, covering News, Politics, Culture, and Economy with an analytical angle. The site addresses a cultivated and demanding CSP+ audience, seeking quality information and debates. This prestige editorial context makes it a prime advertising support for advertisers of luxury, B2B services, high-end real estate, premium vehicles, and travel.
Programmatic display on Le Point allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+ segment and readers of general and economic news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on Le Point, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.