BFMTV Tech is the section of the BFMTV media dedicated to News, Economy, and Lifestyle related to new technologies, innovation, and companies in the sector. The site attracts a technophile audience, including a CSP+ segment of professionals and enthusiasts (Lifestyle & Leisure). This context is ideal for advertisers of high-tech brands, B2B software publishers, consumer electronics, or innovative online services.
Programmatic display on BFMTV Tech allows for the automated purchase of ad spaces, with the possibility to precisely target the CSP+, Economy/News, and Leisure segments. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on BFMTV Tech, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.