La Provence is the digital platform of the major regional daily in the South-East, covering News and Economy in Marseille, Aix-en-Provence, and the entire PACA region. The site addresses a regional and local audience, including a CSP+ segment interested in local information, tourism economy, real estate, and regional politics. This support offers relevant geographic targeting for advertisers aiming for the South-East market, particularly for luxury services, tourism, real estate, and nautical activities.
Programmatic display on La Provence allows for the automated purchase of ad spaces, with the possibility to precisely target regional placement zones. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on La Provence, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform before the operation launch.