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Programmatic Display Advertising RCI (Radio Caraïbes International)

  • category Lifestyle & Leisure

Overview of the RCI (Radio Caraïbes International) website

RCI (Radio Caraïbes International) is a radio station whose digital platform covers news, music, culture, and Lifestyle in the French Caribbean. The site targets a local audience in the Caribbean. This context is relevant for advertisers of local services, mass-market consumer brands, travel services, or telecommunication services in the French Overseas Territories (DOM-TOM).

Programmatic display advertising offers - RCI (Radio Caraïbes International)

Programmatic display on RCI (Radio Caraïbes International) allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on RCI (Radio Caraïbes International), it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.