RMC Crime is the thematic variation of RMC dedicated to investigations, miscellaneous facts, and criminal cases. Although focusing on News and Economy related to justice and security, the site attracts an urban CSP+ audience interested in analyzing societal phenomena. This context is relevant for advertisers of insurance services, legal services, high-end security systems, and products related to news and analysis.
Programmatic display on RMC Crime allows for the automated purchase of ad spaces, with the possibility to target the CSP+ segment interested in judicial and criminal news. The offering is structured around two pricing options to optimize visibility:
To plan a programmatic display campaign on RMC Crime, advertisers have the possibility to request a quote. This step allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.