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Programmatic Display Advertising Ce Soir TV

  • category Lifestyle & Leisure

Overview of the Ce Soir TV website

Ce Soir TV is a television program guide, providing schedules, synopses, and program news. The site targets a broad, daily audience engaged in audiovisual Lifestyle and Leisure. This audience is relevant for advertisers of consumer products, streaming services, consumer electronics, or promoters of films and series.

Programmatic display advertising offers - Ce Soir TV

Programmatic display on Ce Soir TV allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Ce Soir TV, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.