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Programmatic Display Advertising Série Limitée

  • category Lifestyle & Leisure

Overview of the Série Limitée website

Série Limitée (Les Échos) is an online magazine focused on luxury, art of living, watchmaking, travel, and design. The site targets a CSP+ audience interested in High-End Lifestyle and Leisure. This context is ideal for advertisers of luxury products, exclusive services, exceptional travel, prestige automobiles, or jewelry.

Programmatic display advertising offers - Série Limitée

Programmatic display on Série Limitée allows for the automated purchase of targeted ad spaces. Advertisers can select placement zones to effectively reach their audience. The offering is structured around two pricing options:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

For any programmatic display campaign on Série Limitée, advertisers have the possibility to request a quote. This process allows for obtaining a personalized proposal. The quote is established by considering the chosen advertising formats, as well as the desired placement zones on the platform, before the campaign launch.