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Programmatic Display Advertising MCE TV

  • category Business & News

Overview of the MCE TV website

MCE TV covers News and Economy related to students, education, high-tech, and entertainment. The site targets a young and connected audience. This context is relevant for advertisers of student services, technological products, telecom operators, streaming services, or mass-market consumer brands targeting young adults.

Programmatic display advertising offers - MCE TV

Programmatic display on MCE TV allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on MCE TV, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.