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Programmatic Display Advertising Canal Turf

  • category Sports & Automotive

Overview of the Canal Turf website

Canal Turf is a media outlet specializing in horse racing, providing predictions, results, and news. The site targets an audience of bettors and Sports and Automotive enthusiasts, particularly racing. This highly targeted audience is relevant for online betting advertisers, financial services, equestrian-related brands, or automotive companies.

Programmatic display advertising offers - Canal Turf

Programmatic display on Canal Turf allows for the automated purchase of ad spaces. This system gives advertisers the possibility to select the placement zones for their ads. The offering is divided into two main purchase models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format whose display adapts to the placement.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Canal Turf, it is possible to request a quote. This option is open to any advertiser wishing to receive a personalized proposal. The quote is established by considering the advertising formats and desired placement zones on the platform before the operation launch.