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Programmatic Display Advertising Bricoleur Pro

  • category Lifestyle & Leisure

Overview of the Bricoleur Pro website

Bricoleur Pro is a platform dedicated to DIY, renovation, and home improvement. The site provides tutorials, advice, and tool reviews, targeting a Lifestyle and Leisure audience interested in do-it-yourself projects. This context is ideal for tool brands, building material stores, rental services, or home insurance companies.

Programmatic display advertising offers - Bricoleur Pro

Programmatic display on Bricoleur Pro allows for the automated purchase of ad spaces. Advertisers have the possibility to choose the placement zones for their ads. The offering is structured around two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

Before implementing a programmatic display campaign on Bricoleur Pro, advertisers can request a quote. This process allows for obtaining a personalized proposal that will take into account the advertising formats and placement zones chosen on the site. Requesting a quote is a step available before any campaign launch.