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Programmatic Display Advertising Allo Docteurs

  • category Lifestyle & Leisure

Overview of the Allo Docteurs website

Allo Docteurs is an information and awareness platform focused on health, wellness, lifestyle, and leisure. The site offers verified and accessible content, attracting a broad audience concerned with health issues and lifestyle choices. This thematic positioning offers a trustworthy advertising environment for brands in the pharmaceutical, wellness, insurance, or personal services sectors.

Programmatic display advertising offers - Allo Docteurs

Programmatic display on Allo Docteurs allows for the automated purchase of ad spaces, offering advertisers the possibility to target their communications by selecting placement zones. The offering is organized around two pricing models:

  • By CPM (cost per mille impressions):
    • Banner (3 € CPM): available in 300x600 and 300x250 formats.
    • Interstitial (10 € CPM): available in 320x480 format.
  • By CPC (cost per click):
    • Campaign at 0.5 € per click: standard formats 300x600 and 300x250.
    • Campaign at 0.5 € per click: native format integrating into the placement's content.
    • Campaign at 1.20 € per click: 320x480 format.

How to request a quote

To plan a programmatic display campaign on Allo Docteurs, advertisers can request a quote. This step is available before the launch of any operation. The request allows for obtaining a personalized proposal, developed by taking into account the chosen advertising formats and specific placement zones.